SIs don't care that there are still cables to deal with, they care that fewer cables means lower overall costs. Delegating power distribution to the motherboard means likely more expensive motherboards, which in turn likely increases overall costs, which is a bad idea when mainstream buyers are already complaining that motherboard costs are out of control.That's fair but it's still a Mickey-Mouse way of handling it because there will still be cables to deal with. I think that it would be more advantageous just to add this power-handling capability to the motherboard itself. Then there would be no cables at all. ASUS' "power toe" idea is actually a great idea, if something like it could be standardised under the ATX umbrella.
Also, the PCIe slot and anything that might become a standard extension to it would be PCI-SIG territory, not Intel/ATX. The case and PSU specs have never had anything to say about board-to-board connections, the PCI-SIG dictated the 6/8-pin PCI-AUX power connectors that went into the ATX PSU spec, just like it did the HPWR spec in PCIe5 and ATX 3.0.