[citation][nom]rosen380[/nom]But when someone refers to Nike or Reebok as shoe-makers, no one jumps up and says-- hey those guys don't make any shoes, they just design them. When someone calls Apple a chip-maker, about a billion people step up to make the correction.Likewise, when Apple sells a product with a $250 BoM for $600 built by virtual slave labor, you have people protesting outside of Apple stores. When Nike sells a pair of Jordans for $200 that have a $2 BoM and are made in similar or worse conditions, you really don't see the same...So long as every time someone says, "Who makes the XBOX 360?", the answer is Foxconn, I guess I'm OK with not calling Apple a chip-maker.[/citation]
Well, this is the tech industry, so the average person is more likely to know the difference between making and designing something here. This is a tech site, so we tend to not talk about shoe here. I bet you that similar responses would be made if Nike was brought up here in such a way in an article, assuming that many people cared to read it and/or comment on it.