This device is:
1. Big size box
2. Very expensive
3. Requiring power supplies at both ends (this adds to electricity costs too).
I found a perfect device to do the same job here:
http://www.cable-vision.com.tw/EOC.html
1. Small
2. No power supplies needed (passive device)
3. For 10Mbps, can coexist with CTV, 100Mbps require dedicated coax but still no power supply needed.
Looks like too good to be true. I do not know if they work, but if yes, this looks like exactly whats needed for ISP, in case where customer wants IPTV STB connection, the only cable to TV is coax and customer refuses to risk breaking the house while laying new Cat5 cables.