This right here......so many people anymore are unaware of the hardware requirements to drive this kind of display and just fall victim to the marketing. I could spend 10k building the best possible gaming pc I could imagine and still be luck to crack 90hz at 4K, much less 240hz. I think manufacturers know the market for gaming monitors is coming to an end and they are trying to capitalize on it. For the $3k this monitor is going to cost I could buy an 65” LG G1 OLED tv which is also 4K and has gsync and free sync compatibility along with many other gaming features not to mention true hdmi 2.1 which has yet to appear on gaming monitors iirc. It’s my opinion that gaming monitors, unless for the very specific case of e-sports, are already inferior to high end TV’s and soon many of those features, some already have, are going to trickle down to the mainstream and value TVs, especially with the new generation of consoles supporting these technologies, eliminating the need for a separate gaming monitor market.