You can't buy a reference card on Newegg anymore. All the Radeon R9 280's come with custom coolers.
There are still a lot of 760's with reference coolers available, however.
Nevertheless, you guys are probably picking nits and missing the point. The margin of win/lose is so close that it's irrelevant, as I point out in the conclusion page. A random sample of different benchmarked games might show 760 strengths better than the newest titles that we chose for relevancy.
The point is, they're so close it's almost irrelevant which you choose. Pick based on price and your preferred features, or your prevelance for Radeons or GeForces.
As far as power/noise measurements, we'll be digging into that much deeper in an upcoming Radeon review.