Says my GTX980 is a GTX 970

Jul 18, 2018
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So I just got my GTX 980 and popped the card in and updated the driver. After doing so I went to go into afterburner and noticed that it says the card is a GTX 970. So I then open up HWMonitor and Nvidia Control Panel and they both said the same thing. I restarted my computer and it is still saying the same thing. Was curious how to fix this issue. The S/N and code on the GPU also say that it is a GTX 980.
 
Solution
^+1 if it's an open box item, shipped and sold by Amazon, that is very likely what happened. Or rather, Amazon got scammed. The OP should be able to get a refund pretty easily.