Screenovate Miracast Plus Wirelessly Links Smartphone, HDTV

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They are proposing wirelessly streaming HD video to a receiver via mobile when there isn't a good solution available on market right now. The last I read about WHDI for consumers was from a Galaxy GTX 460 quite awhile ago, and from the reviews I've read it didn't go over so well. Are they planning on broadcasting straight to the TV from the phone? Call me skeptical.
 
HD broadcasting from mobile to TV is long since here, thanks to DLNA. Skifta does that for free. And there are similar technologies integrated out-of-the-gate, I'm thinking Samsungs's allshare.
Granted, this seems to bring the level of functionality further than just streaming media, which is good. But correct me if I'm wrong, this seems like yet another proprietary tech, when what we really need are good old open standards...
 
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