This release (mass effect) doesnt make much sense at all,
they pay a whole heap of money for this drm that sends alot of legimate customers away, alot of long term loyal fans. Get bad publicity. It wont stop piracy, they would be very stupid if they thought so.
They release the game in other parts of the world weeks or more after the inital release. This I believe is a very big incentive to pirate. The game is out, people are talking about it, yet you cant buy it. Yet likely it will be available to pirate before most of the world sees it in stores!
The value in many countries, we all know that the short term and long term value is alot less than most games, (eg no resale value, or no promise of long term) but it sells the same price as every game, and in some countries the prices dont compare, eg in Australia, the games costs about $100, (about US$95). Seriously, if the game cost in US, $95, how would this help sales!
It is like they want to test everyones morals and see who will be the last to pirate or something! Alot of very dumb decisions by EA.