i said it needs 50% of earnings (not just profit) as at such high costs it no longer becomes profitable.
That's a pipe dream. The fines issued to Facebook were already some of the highest possible and they were still just a drop in the ocean.
You just cannot go that high.
if it took half ur income & forced you to remove what you did illegally then they wont do it again as it becomes bad business (because you are losing more than you make from it)
If "it" took half of income, "it" would gut the firm. Threatening to close it for good.
It would lead to an avalanche of fines and closures as well as lawsuits and accusations of overreach and unfair and targeted fines.
And it wouldn't be completely untrue.
What needed to change was the law. The rules. how the game is played.
And after changes to privacy laws were made, some of these data-harvesting practises ended but not all of them. Some are legal, some abuse loopholes, and some are very illegal but they still do them. It takes the authorities a while to catch everything, and they need funding. They seem to have less cash on hand than the crooks so a lot of BS takes time to bring down.
It's still a game, and the goal is still to cheat and bend the rules as much as possible to your advantage, and to do it without pissing off the other players and the host so much that they kick you out.
It is a huge risk to authorize any administration or authority to seize half of company income. The only courts that would accept such a reform are in banana republics and dictatorships, and they serve no justice at all.
Better to change the rules.