Should I go for an ASRock Z97 Extreme4 or an Asus Z97-A?

pcbuildingnoob101

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Aug 16, 2014
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PCPartPicker part list / Price breakdown by merchant

CPU: Intel Core i5-4690K 3.5GHz Quad-Core Processor (£163.14 @ Aria PC)
Motherboard: ASRock Z97 EXTREME4 ATX LGA1150 Motherboard (£100.52 @ Ebuyer)
Memory: Corsair Vengeance Pro 8GB (2 x 4GB) DDR3-1866 Memory (£68.16 @ Scan.co.uk)
Storage: Western Digital Caviar Blue 1TB 3.5" 7200RPM Internal Hard Drive (£36.50 @ Aria PC)
Case: NZXT Phantom 410 (White) ATX Mid Tower Case (£65.99 @ Novatech)
Power Supply: XFX XTR 650W 80+ Gold Certified Fully-Modular ATX Power Supply (£73.27 @ More Computers)
Total: £507.58
Prices include shipping, taxes, and discounts when available
Generated by PCPartPicker 2014-08-18 20:04 BST+0100

This is my build so far, but I am considering changing the motherboard to the Asus Z97-A. I don't plan to do much over clocking (I will buy an aftermarket cooler when I do over clock). What do you think I should do? I believe the ASRock has a few more features, but the Asus BIOS looks nicer. Price is basically the same.
 
Many people will urge you to take the ASUS out of pure brand recognition; ASUS used to be synonymous with the pinnacle of motherboard quality, but other manufacturers have caught up. I would choose the ASRock board. It's the best bang for the buck at this price point.