The reason Apple was picked out was probably for two reasons.
A) Apple is a household name. Everyone know what Apple devices are versus say Asus, which is mostly known by enthusiasts. Nearly everyone owns or has owned SOME type of Apple device (iPhone, iPad, iPod, Mac, Newton, etc.), so it tends to hit home harder to the uninformed.
B) If you put any Apple product in a headline, you are going to get more unique views and more page hits.
Also, more than an Apple vs Microsoft vs Google fanwar, I'm prepared to see people trying to argue that this sort of labor system is fine or something along those lines (like he's biased to one system or another).