Well, presuming the largest target audience will be Mac users, as it's not a common interface on Windows PCs yet, it may not matter how the drive is engineered under the hood at all. Your concern about it's lackluster performance is preaching to the choir for those to whom it would matter, and for the technologically ignorant, it's an SSD and it connects via Thunderbolt, which will make it an automatic purchase for some users looking to justify the expensive port on their Mac.