Looks nice to me. And as to the above about cramming too much heat into it, I dont think thats going to be an issue. Small space yes, but this also means less room to HOLD heated air. The idea would be the air is turned over very quickly, and should if done right actually cool equally to a larger one with a HUGE fan setup. This one will have heat eminating from it, but that is because it seems it's going to make use of every bit of air it does get. If you think about it, video card makers do this on nearly all of the high end cards. Completely enclose the heat sink in plastic with a channel for air to move rapidly through, and it works well enough. I will be getting one of these myself, as I am a fan of this concept. I wonder how loud it is and all that jazz. The slim optical is a bummer tho. I also have doubts bout my 280 fitting in there