The thing that hurts this unit is that there is no common hardware configuration that will fit into an SFX case and require more than a 400W power supply like the Corsair SF which is much better. Most high-end AMD GPUs like the R9 390 are just way too large to even fit into an SFX case. If you think of cards that can actually fit into an SFX case, they are going to be small form factor cards, which are almost always under 200W, or these days even quite less. CPU overclocking to extremes can't be done in SFX cases with limited cooler sizes and due to airflow restrictions, so, really, I don't see a position in the market where this unit can be competitive over the Corsair SF400. And since this unit does not come with an SFX to ATX bracket, it is implied that nobody will probably install it into a case that takes an ATX PS2 power supply.