Inside a PC of MMX era there was also a discrete audio card often sound blaster, 2d video card and the ubiquitous separate 3dfx accelerator, HDD, floppy disk drive, cd rom drive and of course motherboard.That's not germane to the issues discussed in the article. They're concerned about how to get heat from the die to the exterior of the package (or, I guess the top of the stack, if you're doing direct-die cooling).
According to this, no Pentium MMX version used more than 17 W.
Pentium (original) - Wikipedia
en.wikipedia.org
I remember seeing the inside of a Compaq desktop, with a Pentium MMX, and the thing still had a passive heatsink! It was big and aluminum, but definitely had no integrated fan.
Nothing else inside that PC should've used very much power. Graphics cards of the day had tiny fans, if any, and HDDs rarely burn more than 10 W. That would put even 60 W (which is pretty low, for a conventional screw-in, incandescent lightbulb) as an overestimate.
Considering that power supply was not so efficient as today's (remember typical 150-250W wall power draw), comparing a PC with a lightbulb is absolutely realistic.