I still can't wrap my head about how these companies are valuing themselves on several billions when their business model is a complete failure. If you look at the IPO, they're doing even worse than Twitter, with a negative cash flow by the hundreds of millions. Basically, they're gonna be living off investors, instead of users.
They even recognize it on the papers, saying that they may never achieve profitability.
So basically it's a gamble to invest on Snap. Throw the dice and hope that a miracle happens.