[citation][nom]willard[/nom]Isn't Sony also fond of claiming infinite contrast ratios by turning the screen off completely to get their black value? I'm sure this screen is awesome, but I really don't trust Sony on their contrast ratio claims any more.[/citation]
Normally I would agree with you, as I am NOT a fan of dynamic contrast screens. Turning off sections of back lighting to boost contrast numbers does not increase the quality of the picture, and it creates halo effects when areas of light are surrounded by dark picture. It looks worse than when the dynamic lighting is disabled, in my opinion.
However, in this case, I think the dynamic back lighting has real potential and the inflated numbers may finally be accurate. This screen would no longer be manipulating the back lighting for sections of the picture, but for each individual color of each individual pixel. This potentially puts the LCD picture on par, if not ahead, with what modern plasma screens are capable of, with much lower power use and waste heat.
I'm looking forward to this making its way into the mainstream. It's a technology approach that I always dreamed would happen but never dared to hope for.