I think I remember reading a while back that someone was developing a disc standard for archival storage that looks like a Cd/DVD/Blu-Ray, but instead of using lasers to merely activate a photo-reactive dye, it actually burned "physical" pits into the medium. I think the way it was being promoted or described, they drew a comparison with Egyptian hieroglyphs, saying: "Look...their stuff withstood the test of time etc.", so why not employ the same methodology to archival storage. A "physical" bump on a disk is going to last a heck of a lot longer than a dye that can fade due to exposure to UV rays, sunlight, and changes in atmospheric conditions.
Wish I knew where/what that article was. Maybe someone here remembers too.