First of all, I do agree that Purch should take command of their advertising again.In the short term this will hurt them. However once ads improve to a level more users find acceptable, they could appeal to those users to stop blocking the ads. Many will still block the ads and scream entitlement (everything on the internet should be free somehow without any revenue! yarr!) but a lot of people would come around and whitelist them.
If you must, find a new way to make a buck.
Nobody like ads. I sure don't. But guess what? You might not like the alternative - how about you can't read any articles until you shell out that buck yourself? Can you imagine the outrage?
It's MY computer and MY network. If I want to see ads, that's MY choice. But I'm not going to waste my bandwidth on crap I don't want. Period. End of story.
Your network, huh? That ceases to be true the moment you load up a website that isn't owned by you. Now it's not only your network, your bandwidth. Now its theirs as well, and their content too (it costs money to run this site, including costs not related to the site itself such as employing reviewers). THG and sites like it are ONLY free because of the ads. If people like me who whitelist Tom's all blocked the ads like you did, they'd have to start charging money... or worse. "This review brought to you by Biostar!" Can you freaking imagine how ugly that could get?