they should interview the maker of the product and the moment they mention the price, slap them as fast as you can and sit back down and act like nothing happened, and say something like "sorry about that, what were we talking about again,... oh yea pricing, what was the price for the product?"
then if they try to say the price of 4999 again, slap them again, then say "oops sorry, I thought you said $4999"
the maker of the product will then finally say "sorry, you must have been mistaken, I said the product will be selling for $49.99"
then the entire tech community will thank you