g-unit1111
Where Microsoft really lost money wasn't in the price of the Surface Pro, it was confusing the customers with Windows RT vs. Windows 8. Had they not tried to market that crap as a Windows alternative, they probably would have sold big time. If anything Bay Trail + Windows 8.1 will mean this thing will be more comparable to my Dell Venue than anything else.
It was all price. They could never be successful at their prices. They needed to sell near cost to get marketshare to have developers want to build Apps, which then produce a cycle of more demand.
They priced themselves near the iPad, that was suicide and evident at their complete and utter failure. They thought if they could copy Apple Stores with Microsoft Stores, and sell their products at similar price point they would make a lot of money. The reverse was reality.
Amazon is successful because its sold at cost. They make the money off Amazon purchases, that's smart. Microsoft was pricing between Android and iOS, that's plain stupidity. RT and Pro didn't matter when people aren't interested in the price point.
Nothing should be more expensive than an iPad, unless you want to cater to a niche.