Reading the reviews on newegg about that PowerColor 290x you chose was hilarious. So whoever win's this thing can look forward to many many rma's in the future. Apparently its plagued with artifacts, bad fans, bios issues, & performance degradation. I would have chosen another brand at the very least.
And that's exactly why I think store reviews are pointless - statistics and research shows that you're 95% more likely to get a negative review than a positive one, and a lot of crap gets highly rated, while decent / good products are overlooked and not purchased because some idiot didn't read the manual prior to installation.