Crashman :
First of all, Onus is right. Second of all, one often needs a BIG change in cooling to see a SMALL change in temperature with Haswell.The "90's" might have improved TIM, but as we've seen from the motherboard roundups it isn't a cure-all. You're still getting luck-of the draw, you're just drawing from a slightly better deck.
Any cooler reviews that use a CPU with superior thermal conductivity are irrelevant, which is why I don't post links to irrelevant sites.
I kind of feel like this discussion is devolving but, here is a what I would hope you would consider a "relevant" link to a 212 evo on what you would have to agree is a cpu without superior thermal conductivity.
http://www.tomshardware.com/reviews/enthusiast-pc-under-1300,3856-14.html
Your own testing shows 53 above ambient on a clearly inferior thermal package.
If you still believe the EVO couldn't cut it, I will personally send you one with a stick of Arctice Silver and some detailed instructions on best application method and await your testing.
I've used both coolers, Stock the EVO is a close match, add a 2nd stock fan and it's superior.
I am in no way affiliated with Cooler Master.
Just a rabid fanboy of the EVO, I guess