Texas Instruments Moving Away From Mobile Space

[exfileme]

Texas Instruments is bowing out of the mobile sector and navigating its OMAP line towards the embedded processing business.

Texas Instruments Moving Away From Mobile Space : Read more

 

[dr1337]

: ( I love my 4460 and the OMAP 5 looks like a beast. I guess they can't fall back on selling calculators any more.

 

[fball922]

Good call on their part. That market is so saturated with CPUs, they have the right idea trying to get a strong foothold in what will likely become the next major consumer of embedded processors, especially with "self-driving" cars on the horizon.

 

[joytech22]

Well.. When considering smartphone performance, they aren't "too" bad when it comes to raw performance but they are certainly behind the likes of Qualcomm (everyone seems to be at the moment).

In saying that, the performance certainly hasn't been bad on my Galaxy Nexus.
Back on topic.. they should really push their technology out more instead of limiting itself to a specialized market.

If your going to be producing CPU's and you've held a spot in a competitive market then stay there!
The mobile market is GIMONGOUS. There are perhaps a couple billion mobile phones world-wide and each one will need replacing eventually. Having one of your chips in just 1% of them might not sound like much but that's a big slice.


Wait.. Where the hell was I going with any of this..?

 

[A Bad Day]

Their calculators are still quite expensive, mostly because most schools' teachers are familiar with the TI-30s and 83/84, and thus recommend the TIs over others.

 

[kronos_cornelius]

Despite ARM being an open architecture, we may end up with just a couple of ARM producers. Why would Texas Instruments give up on this market ?

 

[luciferano]

Why not do what Apple does for the same problem (not that I'm suggesting that Apple is a good role model for anything else), use poorly binned units of their CPUs for their lower end systems such as Apple TV. TI could keep up in the mobile market while marketing any failed dies such as those that ca't hit the right frequency at the right power consumption or have faulty CPU/GPU cores elsewhere and really, there's aren't going to be a shortage of them.

 

[the_brute]

Again? I do agree to keep up and fight your bigger rivals is tough, the added manufacture was nice. But the embeded is a huge market and if you can dump your company into it soon you will bear the cost of new development but you will have a sligh lead. (I know embeded is already a big market but I also know where it is headed)

 

[belardo]

TI... doing stupid things again.

There is a reason the company is pretty much the same size today as it was 20 years ago as I drive by them.

 

[ddpruitt]

TI just charges to much for outdated products (calculators, controllers, CPUs) that's why there losing ground. Same thing will happen in the automobile sector, most stuff is powered by Qualcomm/Motorola there too.

 

[Guest]

belardo, Is there a McDonalds by your drive route? Does it grow larger every other day/week/year? No? So they must be doing stupid things again aye?? Look in the mirror.............

 

[luciferano]

[citation][nom]JTex[/nom]belardo, Is there a McDonalds by your drive route? Does it grow larger every other day/week/year? No? So they must be doing stupid things again aye?? Look in the mirror.............[/citation]

McDonalds constantly expands to get more and more fast-food * restaurants* all over the Earth every day. TI is supposedly abandoning one of the best emerging markets in the world for another one. Your analogy doesn't apply to this context. Besides, abandoning the smart phone and tablet market is stupid, so yes, TI is doing something stupid if this is true.

 

[Guest]

I guess you did not read Belardo' comment and my analogy thereof....... See if you can figure that one out..

 

[luciferano]

[citation][nom]JTEX11[/nom]I guess you did not read Belardo' comment and my analogy thereof....... See if you can figure that one out..[/citation]

I did read both comments. Yours was inaccurate, out of context, and your analogy isn't adequate.