It covered nothing about opting out or right to be forgotten. It just informed consent what information and how that information is disseminated and to whom. A lot of companies do this already in EULA's as a CYT (Cover your tail) This just formalizes it.
In otherwords, it's just enough to be effectively inefficient at solving the real problem.
EDIT: My mistake. I went back and reread it. They said you could request data be deleted.
I wonder how that runs in conflict with ISP's being required to collect your web history for a year?