Your link is comparing the GTX 980 Ti to the TitanX. The GTX 780 Ti has more shaders than the GTX 980 Ti, but it is different architecture, so they can't really be compared on a one to one basis.
Your link is comparing the GTX 980 Ti to the TitanX. The GTX 780 Ti has more shaders than the GTX 980 Ti, but it is different architecture, so they can't really be compared on a one to one basis.
The article also compares the GTX 980 Ti to the GTX 780 Ti. Anyway, it actually explains what's going on, at least cursorily:
For example, even though the 980 Ti has fewer cores than the 780 Ti, the Maxwell 2.0 cores are more efficient. GTX 980 is already able to match or slightly exceed the performance of the 780 Ti with 2048 cores