dudmont :
I think even the most devoted Nvidia fanboy is hoping that it performs well, if only for the sake of AMD and competition.
Agreed .... but the x80 has been AMDs only horse in the race the last two generations so it's kind of expected that they would lead with this. Still curious as to why the re;lease of the 960 Ti, expected in January, never materialized.
Though the 380 was clearly better than the 960, the problem last time around was that the performance return on investing just a few bucks more, got you a 970. Now w/ the 1070s selling well over MSRP, the 480 should easily find a niche
thor220 :
I wish that were true but I've encountered far too many of these fanboys over the last few months, they don't really care. These are the people who bought the Titan X when it launched only to be trumped 2 weeks later by the 980 Ti for $400 less and still defend Nvidia. These are the people who buy into the whole "founders edition" crap that Nvidia has going on with the 1070 and 1080. Nvidia really boned it's board partners by marking the founders edition up by $100 and selling it themselves instead of through their partners. Great way to make money, piss of your fans, and screw your board partners all at once.
Don't follow the logic where a company is held responsible for consumers bad choices. There will always peeps who equate cost with performance. The TitanX was not a gaming card, it was a crossover card for the person who was using his PC as a workstation when "on the clock" ( where normally a Quadro would be used), and as a gaming box during "off hours". It, unlike the 980 Ti, performed exceedingly well in both scenarios.
Both cards abilities, again in both scenarios, were known and expected for those who cared to look. But "being the first one on the block with the new thing" and bragging rights about "how much you spent on your rig" have been the motivation for many a purchase for over the last 20 years.
Same with the FE cards, every nVidia partner is selling them so I'm a bit lost as to the the "ripping off their partners" comment. Who's selling the nVidia branded ones ? PCpartpicker has 27 cards listed, 9 are FE cards,... MSI, Asus, EVGA, Gigabyte, Zotac, PNY, Gainward, Inno, KFA ... none "nVidia branded". I imagine Dell and other mass market builders have access but this is "the way of the world" for most products.
The cards will be in short supply, for the 1st few weeks and everyone up and down the chain is raking it in .... as can only be expected. Instant gratification should give way to "good things come to those who wait". Instead of complaining about it, if the consumer wanted to impact pricing, they could exercise some restraint, put their credit cards away until supply and prices stabilize and the 2nd stepping, tweaked designs are available at a lower price.
nVida and AMD have always started with "reference cards". Just as AMD is here, slapping a different name like FE on it doesn't change anything. Should be called the FOOB Edition (First One on Block) which announces to the world that card owners paid extra for a card that won't be as good, as quiet, as fast as the ones available few weeks from now. Impulse control will have far greater effect on pricing than complaining.
The only one responsible for the choice and price here is the consumer who rushes out to buy a card before the G1, Strix, Gaming, AMP, HOF, etc are available. PT Barnum said "There's a sucker born every minute" which pretty much is an underlying principle of capitalism. What will a company charge for a product ? ... whatever the market will bear.
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