as n0ns3ns3 said, I used AS5 on the die, under no circumstances try and mount your cooler direct to the die, not only is it very difficult, but also a little too much pressure and you'll crush the die, bye bye cpu, also, after delidding, make sure you remove all of the black sticky rubbish intel use to hold the IHS down, rubbing alcohol did this for me.
As I was originally going to use liquid metal ultra or whatever its called, I covered the VRM next to the die with clear nail varnish to protect them from the TIM, a very very thin layer of TIM is all that's required, just cover the top of the die only, do not put any under the IHS, you can check its made proper contact by putting the IHS back on, pressing down a little to simulate your heatsink pressure and then removing the IHS again, if theres TIM on the underside of the IHS, then you know you're ok, remove all TIM from the die and underside of the IHS and then repeat the process, this time mounting the cpu into the socket first, the hardest part is getting the IHS to sit straight whilst you try and close the retention bracket.
once its all mounted back into the socket, then apply thermal paste and your heatsink / water block back on in the normal way.