Right now it looks bad for Intel: they need to announce CPU models that don't exist as a concept (their 18-core CPU looks so much like a market intern's proposal - take the competition max core count and add a couple - it's not even funny) to not look ridiculous in front of the underdog, and since their process includes bad thermal paste instead of solder (like AMD has been using for years, and thus mastered a long time ago), they just. Don't. Scale.
Add to that the fact that they can't be seen lowering their prices too much (premium products require premium price, otherwise your shareholders will take their money elsewhere), you now have Intel caught with its pants down across the whole CPU range, higher scrutiny due to proven business malpractices, and a product which is in many ways inferior to the competition's (thermal envelope, core count) with few good points (IPC, max clock, AES performance, optimized software ecosystem) that looks like it'll dwindle in the next 6-12 months (Zen+ will probably improve both max clock and AES performance, I guess we can also expect +5% IPC, and more and more software comes out taking Ryzen into account, if LLVM and GCC compiler improvements are any proof).
And this time, unlike in the K7/K8 days, motherboard makers aren't afraid of building and selling AMD hardware nor are OEMs afraid of basing designs around it (what condemned AMD to the obscurity of the DIY crowd and bad hack jobs for laptops).