Amazingly, you can look at the prices of games and see that those with ray tracing... don't cost any more than non-RT games. Battlefield 2042, even though it implements arguably the least needed RT effect (RTAO), starts at $59.99:
Battlefield™ 2042 is a first-person shooter that marks the return to the iconic all-out warfare of the franchise.
store.steampowered.com
The same can be said for any number of other games with RT. Bright Memory Infinite was the work primarily of a single person, and costs $39.99 I think? I'll find out in a few hours I suppose.
Yeah, this is very true. RT in an heavy action game is a waste. Battlefield, Call of Duty, Fortnite, etc. don't need RT. People would rather turn down graphics fidelity for higher fps. But in a single-player experience, RT can be a nice extra. Only a few games have really used it in a way that makes a noticeable difference, though. Control, Cyberpunk 2077, Metro Exodus Enhanced, and Bright Memory Infinite looks like it will have a lot of cool RT effects. Shadow of the Tomb Raider, Call of Duty, Battlefield V/2042, Metro Exodus (original), and most other games with RT it hardly makes a difference in looks.