Tim Berners-Lee, Tech Companies, And NGOs Call On EU Parliament To Fix Net Neutrality Loopholes

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the only regulation needed is competition.... if one company tries to create fast lanes, and throttle certain types of traffic, then a consumers will swap to someone who doesn't do that.
 
Nope. The upstarts would be just as bad as the incumbents.
Nope. A competitive market pretty much guarantees the best outcome for consumers. Good ISPs with sensible or no fast lanes will get all the customers as soon as it appears, if that's what consumers value. ISPs today get away with shitty tactics now because of the lack of competition. More regulation is not the answer. More competition is. To get more competition you need to lower the barriers of entry, which means less regulation, not more.
 
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