Yeah, I created an account just to chime in on how far the pricing in the article is off in my area (Upstate NY). I pay $58/mo for the privilege of 15/1 service. And for that, I can thank an absence of competition.
Calling into tech support for various sustained drops in speed (as low as 0.05 mb/s for hours at a time, a couple times each month), has resulted in them simply pointing fingers at my hardware (purchased cable modem, router, cables). Techs have been sent, and they just test my lines, scratch their heads, and leave.
The upside is that I now have a perfectly functioning backup for each component. The downside is they still haven't fixed THEIR issue. But, then again, what's their incentive?
The obvious solution is for government to get out of bed with the ISP's and allow competition. Only then will pricing, speed, and reliability see noticeable improvement. (But, money...)