Also, this gave me a laugh - "...the OCZ Storage Solutions acquisition gave Toshiba a recognizable public face and instant credibility with end users..."
Seems to me that most of the ones who recognize the name "OCZ" would NOT give "instant credibility" to Toshiba. More like "recognizably tarnished public face" and "instant skepticism"!
I see it as a tradeoff with an edge towards benefit. Before buying OCZ, Toshiba was "who? IDK, let's wait until they build a proper reputation for years.", but after, they gained all of OCZ's sales channels, their OEM/Business reputation, and finally many many consumer fans who were ready to forgive OCZ given an extensive overhaul. Yeah, they alienated lots of people as well (after all, OCZ went bankrupt for a very good reason), but I think the benefits outweigh the cost.