jimmysmitty :
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They are obviously trying to play on their name with their headphone lines because I paid $165 for my K95 RGB and I feel it is probably a vastly better keyboard than this.
Right? There are too many great keyboards by great manufacturers already out there - manufacturers with even better reputations than Turtle Beach such as Corsair - for Turtle Beach to successfully enter the market at a $200 price point. Does Turtle Beach really have that great of a rep? The only thing I've known them for is good-quality headphones for gaming consoles. That's my impression of that company.
I'd see them gaining traction at around a more realistic $120 for what the article shows here. They need to be able to compete with a solid company like Logitech before they think they can price themselves above high-end Corsair.
If this keyboard allowed you to turn off the tilde key in the BF4 or SWBF profile (why isn't this part of the software for keyboards anyway?), it might be a different story. Just maybe.