News Ubisoft’s In-game NFTS Have Made Just $400

It might be too early to dismiss the Ubisoft Quartz / Digits /NFT experiment. ...
This may well qualify as the understatement of the year, given these NFTs have only been available for a few days, and apparently only available in just one of Ubi's games, and that a version in beta. I understand their plan is to extend these across much of the Ubi line of games.
 
I don't understand how Ubisoft's NFT implementation is fundamentally different from Steam's market for in-game items -- something that's been around for a decade or longer. Publishers and developers can already monetize their games and create markets without supporting GPU-hoarding, market-distorting, environment-damaging, crypto stuff. Even Blizzard's ill-fated, real money auction house accomplished the same item monetization without supporting crypto.
 
I don't understand how Ubisoft's NFT implementation is fundamentally different from Steam's market for in-game items...Publishers and developers can already monetize their games and create markets without supporting GPU-hoarding, market-distorting, environment-damaging, crypto stuff.
A whole host of misconceptions here. Besides the misrepresentations about mining-based crypto, Ubisoft is running on the Tezos blockchain, which is proof-of-stake based, and thus doesn't require mining. Still further, the point of an NFT is to allow transactions to occur without the approval and existence of a central authority, such as that required by Steam's implementation.