News UK gov't invests $1.43 million in UltraRAM — new non-volatile memory is as fast as RAM, can store data for 1,000+ years

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The article said:
the company claims it has at least 4,000X more endurance than NAND
This should put it in the ballpark of Optane - perhaps even better!

If it's a relatively cost-effective alternative to pseudo-MLC NAND, it could fill the few market niches left open by the withdrawal of Optane.