UK's BSKYB Wins 'SkyDrive' Suit Against Microsoft

Status
Not open for further replies.
Wth... nobody in their right mind would confuse the two.
Further 'Sky Store & Share' is quite different than 'SkyDrive'.
Just another patent troll... This also makes me think, so the use of "Sky something something" is out of bounds for use for a title? What about "SkyFace"....
 


A couple years back Ford got all pissy because Ferrari wanted to use "F150" for one of their cars, threatening to sue etc. Who in their right mind would confuse an F1 car with a truck? I don't know. Moral of the story, people sue over stupid shit.
 

This is a trademark issue. It has absolutely nothing to do with patents. Under U.S. law, Microsoft could have claimed that BSKYB's lack of use of the trademark over time would have invalidated their trademark rights. In the UK the law could likely be different.
 


Ford was claiming Trademark infringement as Ford Motor Company holds a legal trademark on "F-150" as a vehicle model. Ferrari had prior knowledge of the Trademark and it's consistent use. That's completely different from this case where BSkyB has no legal claims to the SkyDrive branding but are claiming the use of "Sky" causes "confusion" for consumers.
 
Allow me to explain the judge's ruling.
"Microsoft is not a European country, so they can serve a $1 billion fine in order to increase the coffers of the EU's failed state of affairs."

If I was Microsoft, I would pull out of the EU all together. The fines they have to pay for doing business in the EU has most likely taken away any profit they might enjoy from the European customer. Being a punching bag in order to help EU countries budgetary problems is not a good position to be in.
 


F150 != F-150.
 

If this was the case, then Microsoft would have backed out a long time ago. Either they're really stupid or you're wrong. I think it's the latter.
 


The Trademark on "F-150" also covers "F150" because the 2 can in fact be confused in conversation.
 
"If I was Microsoft, I would pull out of the EU all together. The fines they have to pay for doing business in the EU has most likely taken away any profit they might enjoy from the European customer. Being a punching bag in order to help EU countries budgetary problems is not a good position to be in."

Hmm population of the US 2012 was 313 million people. Population of Europe in 2011 was 739 million people. I do hope you are not in business... Besides with expected revenues of over $30 billion I'm sure they will somehow struggle through. If they had complied with the rulings in the first place they wouldn't have been fined at all.

As for European budgetary mess I do believe there is a world wide economic downturn currently which was started by the US sub prime mortgage lending so don't make out you guys have no issues over there.
 


How exactly do you comply with rules that change constantly to allow companies to file against US companies? Under typical trademark laws, this would have been thrown out because there's no possible way for consumers to confuse "Microsoft SkyDrive" with "Sky Store and Share". The simple fact that SkyDrive carries the MS branding, requires a Microsoft account and has to be downloaded directly from Microsoft prevents any confusion. Unless BSkyB had a trademark that included "Sky" as a prefix, MS did nothing wrong. It's just another case of the EU ruling against a US based company for their own benefit... Hell, SkyDrive even predates "Sky Store and Share" by 3 years. Microsoft introduced "SkyDrive" in 2007 whereas "Sky Store and Share" was introduced in 2010.
 
Status
Not open for further replies.