News US retailer lists RX 9070 and RX 9070 XT starting at $649 and $749 — March 6 launch date confirmed

[Admin]

The XFX RX 9070-series GPU listings reveal a March 6 release date, and prices are seemingly close to the RTX 5070 Ti's MSRP.

US retailer lists RX 9070 and RX 9070 XT starting at $649 and $749 — March 6 launch date confirmed : Read more

 

[Amdlova]

That 9070 need to be way better than a 5070 and the 9070xt better than the 5070ti
30% or more

 

[ilukey77]

Dont think $649 or $749 is cheap enough ..

Also unless we get close to 5080 performance out of the 9070xt its going to be a fail at that pricing ..

If i was Nvidia id slide a 16gb 5070ti in at a $650 price point and crush AMDs hopes if the 9070xt isnt better than more than 20%

 

[baboma]

Listings shown in Videocardz piece,

https://videocardz.com/pixel/xfx-ra...t-750-rx-9070-at-650-in-leaked-amazon-listing

9070/XT per their moniker are positioned against 5070/Ti. Assuming (slight) opportunistic pricing from the 50-series' scalping craze, official MSRP will likely be that, or $50 lower (ie $700 & $600).

Pitching 9070XT at $50 lower than 5070Ti would suggest the AMD card has slightly better perf, which combined with (slightly) lower price would give a reasonably attractive value prop. If XT's MSRP is same as Ti at $750, one would expect a substantial perf edge for XT's value prop to be compelling.

9070's apparent price ($650 or $600) suggests a smaller step down from XT, than the Ti vs non-Ti duo. The expectation then is 9070 will be substantially faster than 5070.

Assuming the leaked pricing isn't faked, and there's no indication of that, then it puts to bed the notion that AMD would price its wares so cheap to "win over" gamers. People are ever prone to wishful thinking.

There's also the consideration of the 10% tariff on China. The initial 9070/XT stock was in place before the tariffs imposition. MSRP will likely not match street pricing, if not for this initial batch, then for subsequent batches.

 

[mhmarefat]

Anything above $470 for 9070 XT, and it will be dead on arrival. It's sad that AMD cannot understand the reality after all this time. Morons who pay much for GPUs, they go for Nvidia. If you are aiming at mainstream market, people don't want to pay those prices.

 

[jkhoward]

DOA if true, cannot be more than $500, period.

 

[VizzieTheViz]

If it has 4080-ish performance and actual availability at MSRP I’ll probably get one. It’s kind of sad that being able to buy a product for MSRP is something to wish for.

 

[PaladinNH]

Except everyone's forgetting one thing. You won't get a 5070 Ti at $750. These will quickly go to $1000+ after launch. It's the 4080 ($1000-1400 street) with a new feature. It's plausible that one might actually be able to get a 9070 XT for $750-850. $650 is too low they'll get scalped up as fast as the Nvidia cards. (And the last RX 7900s.)

 

[PaladinNH]

Anything above $470 for 9070 XT, and it will be dead on arrival. It's sad that AMD cannot understand the reality after all this time. Morons who pay much for GPUs, they go for Nvidia. If you are aiming at mainstream market, people don't want to pay those prices.

Stop. I'd love to get one at $470 but you can hardly get a 7800 XT for that right now. People are paying over a grand for used 7900 XTX cards likely for "cheap" AI machines. Assuming they perform, these will be successful in the $700s. They cannot charge $1K, that will be 7900 XTX (for the VRAM), 4080, and 5070 Ti territory. The 9070 XT will be a (superior) alternative to the $550-850 5070. The same way the 7900 XT ($650) is the superior alternative to the 4070 Super ($600). Of course, the 7900 XT did come out at a ridiculous $900.

 

[King_V]

So, leaked pricing that cannot be verified? Yeah, let's not speculate when these could either be fake, or placeholders.

 

[mwhannan74]

IMO, AMD continues to make missteps in the GPU market. If they can’t (or shouldn’t) compete with Nvidia in ray tracing, they should focus on delivering the most powerful raster-based GPU possible. More importantly, they need to price it competitively, even if it means taking a loss for now. Gaining market share now, refine their RT technology and increase price later. This idea that they price $50-$100 cheaper is stupid. I don't care much about RT, but if I have to choose between two cards for that small price difference (since we are already in the $600-$800 range), sorry, but I I am going to buy Nvidia.

If AMD fails to act soon, it’s hard to see how they can sustain their GPU business. Unless gaming GPUs exist solely to support their server and AI markets (which haven’t been particularly successful either) their long-term viability in this space is questionable. It’s time for AMD to step up or give up. Give me a reason to buy AMD instead of it is a poor nockoff version of Nvidia for a little less.

 

[mwhannan74]

I think the issue is that AMD does not stand apart in any useful way. They are just a slighly lower cost version of Nvidia with less perfromance and features. Nvidia is the "thought leader" and everyone wants that. AMD is just a boring copycat at this point. AMD needs to innovate to take the lead, like they did with Ryzen. Until then, buying an AMD GPU is just not worth it. Price can be a differentiator, but it has to be a "significant" price difference, we are talking Mercedes vs. Kia levels.

 

[Notton]

Yeah, who loves paying $750 for a 5070Ti when it's hardly better than a $800 4070Ti Super, which we all agreed should have been the $550 4070 Super.
If It's competing against the 5070Ti, which should have been the 5070, then it's gotta beat $550.

 

[TCA_ChinChin]

I think the issue is that AMD does not stand apart in any useful way. They are just a slighly lower cost version of Nvidia with less perfromance and features. Nvidia is the "thought leader" and everyone wants that. AMD is just a boring copycat at this point. AMD needs to innovate to take the lead, like they did with Ryzen. Until then, buying an AMD GPU is just not worth it. Price can be a differentiator, but it has to be a "significant" price difference, we are talking Mercedes vs. Kia levels.

AMD has been there done that. They got burned in the past trying to be the budget option and it NEVER worked. Going back almost 2 decades at this point they've tried this at various points and its NEVER worked, even during pre-AI and raytracing times, when the feature sets were identical. Why would they keep trying what didn't work in the past when what they got right now NVIDIA - 50$ or 100$, gets them more money? Its the definition of insanity.

Yeah i know "innovation" can help them but expecting another Ryzen moment is ridiculous. That was a hail mary when the company was almost dead (exaggerating but you get my point). They are trying, but how do you expect the GPU division of a company that in it's entirety cant even match 1/2 of Nvidia's RnD?

 

[Shiznizzle]

That extra 400Mhz will cost ya 200 dollars.

 

[rluker5]

Except everyone's forgetting one thing. You won't get a 5070 Ti at $750. These will quickly go to $1000+ after launch. It's the 4080 ($1000-1400 street) with a new feature. It's plausible that one might actually be able to get a 9070 XT for $750-850. $650 is too low they'll get scalped up as fast as the Nvidia cards. (And the last RX 7900s.)

AMD's cards will be scalped as well. You've looked at the prices. Everything that is desirable is selling or reselling for more than msrp. Even Intel with all of the warnings and lack of name recognition. (my B580 is working quite well though, overperforming in most games and underperforming in a few, but good luck getting one of those for msrp like I was lucky enough to)
If you need an upgrade and see a card for msrp that will do all that you want then it would be good to nab it quick, and not be so picky with AIB brands. But other than that it is better to wait with the market being jumpy like it is. I still have my $1300 3080 as a reminder. At least it is aging better than my sli 780tis did. There are only a few vram pigs that it has trouble running to my satisfaction so I'll be holding onto it until the RTX6000 series or the Celestial C770, whichever comes first.

 

[ilukey77]

Anything above $470 for 9070 XT, and it will be dead on arrival. It's sad that AMD cannot understand the reality after all this time. Morons who pay much for GPUs, they go for Nvidia. If you are aiming at mainstream market, people don't want to pay those prices.

problem is as of now Nvidia holds the market ..

AMD have done NOTHING or FAILED to compete

At what point do you think AMD is going to give their cards away for way less ??

For example Nvidia offers a 5080 at $1000usd do you think AMD is going to give the same performance card away for 500usd !!

AMD is a business not a charity !

Yes i wish AMD and Nvidia cards were cheaper we are getting to the realm of pathetic and out right ridiculous pricing ..

$2000usd for the 5090 is plain stupid insanity ..

But the cashed up consumers will pay !!

So unrealistic cheap prices are never going to happen now because while there are people that swear black and blue GPU's are to expensive now

There are equal to more amounts of people that will just pay what there told to !!

 

[-Fran-]

The 9070XT should not launch above $650, where $600 would be the ideal spot in my book.

AMD's own misguided greed will, yet again, be the bullet for the self-inflicted gunshot at launch. I really wish they learned, but alas, it seems like they don't. I'd be happy to be wrong, but I don't think I'll be.

Regards.

 

[ilukey77]

The 9070XT should not launch above $650, where $600 would be the ideal spot in my book.

AMD's own misguided greed will, yet again, be the bullet for the self-inflicted gunshot at launch. I really wish they learned, but alas, it seems like they don't. I'd be happy to be wrong, but I don't think I'll be.

Regards.

They have to be careful though see AMD once again ( im not quite sure why they keep doing it to themselves ) thought we will be smart here and wait but if the rumours are true and the 9070xt is only going to compete with the 5070ti then Nvidia can price gouge AMD this time ..

Effectively taking AMD's ( be it stupid in my book ) mid range try at dominance

They would have been better dropping a 9080xtx to compete with the 5080 and leave the rest of the market to sort itself out ..

So have a card on the ground running in peoples machines then play price wars with Nvidia on the mid to low tier !!

We forget Intel is still likely to drop the B770 soon which could hurt both Nvidia and AMD's mid tier cards !!

the B580 already has hurt Nvidia's low end stuff just on price !!

 

[mwhannan74]

AMD has been there done that. They got burned in the past trying to be the budget option and it NEVER worked. Going back almost 2 decades at this point they've tried this at various points and its NEVER worked, even during pre-AI and raytracing times, when the feature sets were identical. Why would they keep trying what didn't work in the past when what they got right now NVIDIA - 50$ or 100$, gets them more money? Its the definition of insanity.

Yeah i know "innovation" can help them but expecting another Ryzen moment is ridiculous. That was a hail mary when the company was almost dead (exaggerating but you get my point). They are trying, but how do you expect the GPU division of a company that in it's entirety cant even match 1/2 of Nvidia's RnD?

So, what do you expect then? Are you just saying there is no way for AMD to compete unless Nvidia just quits the GPU market. What exactly do you think they could do to make things competitive again? You said it yourself, they have half the R&D budget. So, how exactly are they just going to be better than Nvidia, wishes and dreams? They have to do something to differentiate themselves. If they can't win with tech, the the only thing left is price. Markets routinely have luxury brands and discount brands.

 

[ilukey77]

So, what do you expect then? Are you just saying there is no way for AMD to compete unless Nvidia just quits the GPU market. What exactly do you think they could do to make things competitive again? You said it yourself, they have half the R&D budget. So, how exactly are they just going to be better than Nvidia, wishes and dreams? They have to do something to differentiate themselves. If they can't win with tech, the the only thing left is price. Markets routinely have luxury brands and discount brands.

AMD needs to compete in all markets at a lower price point high end, mid tier and lowbie cards to reduce the cost of cards ..

If AMD offered real competition with the 5090 and 5080 at 1600usd 9090xtx and a $900 $950usd 9080xtx Nivida would be forced to lower prices sure people would blindly buy Nvidia but if you offer a REAL option people will think twice on where they spend there money ..

Nvidia had the market back in 1080ti 2080ti days then AMD started to come back with competition in raster ..

for all the claims in RT performance AMD are saying about the 9070 xt and 9070 they are still not founded and still lacking in high end competition !

As of now where is my $1000usd 5080 AMD card ??

I buy in the higher end market and the like the 4090 and 5090 melting plugs and high costs if AMD offered me a 5080/ 5090 with the 3 8pin plugs GPU with decent RT at a sensible price i would buy that !!

Alot more people buy AMD cards now than before ..

 

[lmcnabney]

~$700 is neither midrange NOR aggressive pricing.

As previously mentioned, if the purchaser is paying that much money they are going to factor RT into the decision. Unless AMD pulls off a miracle they aren't going to best NVidia at RT. If all you have is raster and are uncompetitive in RT and AI then you have to be priced well under.

 

[spongiemaster]

AMD has been there done that. They got burned in the past trying to be the budget option and it NEVER worked. Going back almost 2 decades at this point they've tried this at various points and its NEVER worked, even during pre-AI and raytracing times, when the feature sets were identical. Why would they keep trying what didn't work in the past when what they got right now NVIDIA - 50$ or 100$, gets them more money? Its the definition of insanity.

There's no way to substantiate this claim because AMD has moved products around in their portfolio to hide the details of revenue and profits from specific product segments. What we do know is that AMD's market share has plummeted to its lowest point ever, likely below 10%, since they've moved to their undercut Nvidia by $50 pricing policy. Increased ASP has likely not cancelled out losing 25-30% market share. The reality is, that AMD doesn't care about GPU's so it doesn't matter to them how much money they make. Churning out wafers with Epyc CPU's is magnitudes more profitable than wafer with gaming GPU's. GPU's only exist at this point to diversify the product portfolio and to develop the tech for the APU's they sell in consoles.

 

[TCA_ChinChin]

There's no way to substantiate this claim because AMD has moved products around in their portfolio to hide the details of revenue and profits from specific product segments. What we do know is that AMD's market share has plummeted to its lowest point ever, likely below 10%, since they've moved to their undercut Nvidia by $50 pricing policy. Increased ASP has likely not cancelled out losing 25-30% market share. The reality is, that AMD doesn't care about GPU's so it doesn't matter to them how much money they make. Churning out wafers with Epyc CPU's is magnitudes more profitable than wafer with gaming GPU's. GPU's only exist at this point to diversify the product portfolio and to develop the tech for the APU's they sell in consoles.

While i agree with you on the console and APU part, your graph leaves out 8 years where there was consistent decline. There was no loss of 20 to 30 percent market share suddenly. The largest per year decrease was around 7 percent. Do you have data to back up that increased ASP hasnt cancelled out their reduced market share? Also, while market share is important, having a smaller share of an increasingly larger pie makes that less of an issue, since the discrete graphics market is growing year over year. I agree that GPUs are a low priority for AMD but i highly doubt their current strategy is earning them less profits than before.

 

[ingtar33]

if those are real prices AMD messed themselves up again with their release pricing.

it's positively mind-blowing how they keep doing that.