When Steam first came out a ton of gamers complained about it because they already had WoN. When Steam started selling games from other companies (rather than just update Valve games) gamers complained. When Steam started selling other things on Steam instead of just games gamers complained. When Steam added big picture mode gamers complained. When Steam added hardware sales gamers complained. The funny thing though...the only real constant here was Steam continued to grow in terms of customers, capabilities, and market reach despite all the complaints. Gamers kept complaining and Steam kept growing. The thing gamers have yet to realize is Valve has always catered to their number one fan base...it just so happens that fan base are themselves. Everything Steam is goes back to a philosophy about Valve itself...that they make and support things they like first and foremost themselves. Sure they've made mistakes...but those pale in consideration to their successes.
If Valve can get more distributors on their platform the better. And ironies of ironies...all these gamers will complain away all the while watching Ms Everdeen do her thing...