[citation][nom]joebob2000[/nom]There must be more to the iPhone 5 story. Like the others pointed out, a 4 inch screen and 4G data is really a snoozer. They couldnt get away with calling this the iPhone 5, the apple stock price would tumble and California would go bankrupt. The sizzle must be something like uber-NFC (for payments AND microloans AND tipping bellhops AND donating to homeless guys) or maybe a feature that actually has phone calls for you based on your settings and what you want to tell someone (like "call my mom and explain that i wont be able to make it for mothers day this year). Something BIG. If they just have a new screen and a camera with one more lens, people are literally going to puke.[/citation]
NFC was rumored as one of the additions to the next iphone.
But even with that, it's sill nothing impressive over the 4S. And I believe that the only reason Apple decided to go with the larger screen and the different dock connector was because they got a lot of flack from critics of the 4S, noting that it looks no different than the 4. LOL @ the Samsung (I think it was Samsung) commercial poking fun at people waiting in (what looked like) an Apple store line during the 4S release, and one person goes, "dude, if it looks the same, how will everyone else know I have the new one...?"
Apple's been the most decent with aesthetics in order to differentiate themselves from the rest. But everyone else has caught up to what is ergonomically-realistic. There's not really anywhere else to go hardware-wise. You've gotta develop the services.