The problem with AMD is they have great chipsets, decent GPU's and average CPU's, whereas Intel has great CPU's, decent chipsets and very sub par IGP. For some reason, Intel wins out all the time: with OEM's during the rebate program, with businesses during the "Dude you got a Dell" cycle, and with gamers and enthusiasts today.
AMD can't win for losing, which is why they need Deneb soon, but won't really have a chance until Bulldozer. Gamers might buy ATI over Nvidia, but they mostly want ATI on Intel chipsets with Intel CPU's. The mainstream doesn't care about graphics when they buy, but when they do, they can buypass the IGP with a discrete GPU.
I don't have enough hate for Apple (or love either, they aren't on my radar), so I don't care if they get Intel CPU's before enthusiasts. Money talks and no matter how much enthusiasts spend upgrading, it's not the amount that an OEM, or Apple, can direct Intel's way.