Ways to lower price but keep roughly the same performance?

[Fizzg]

I'm planning on building a budget PC, here's the link: http://pcpartpicker.com/p/fBQjqs
Any ways I could lower the price but keep roughly the same performance?
Also, is the CPU cooler necessary?

 

[Fizzg]

Bump

 

[Outlander_04]

PCPartPicker part list / Price breakdown by merchant

CPU: AMD FX-6300 3.5GHz 6-Core Processor ($99.98 @ OutletPC)
Motherboard: Gigabyte GA-970A-UD3P ATX AM3+ Motherboard ($64.99 @ Newegg)
Memory: G.Skill Ares Series 8GB (2 x 4GB) DDR3-1600 Memory ($71.99 @ Newegg)
Storage: Seagate Barracuda 1TB 3.5" 7200RPM Internal Hard Drive ($53.64 @ Amazon)
Video Card: PowerColor Radeon R9 280 3GB TurboDuo Video Card ($141.00 @ Newegg)
Case: BitFenix Comrade ATX Mid Tower Case ($59.99 @ NCIX US)
Power Supply: XFX 550W 80+ Bronze Certified ATX Power Supply ($44.99 @ NCIX US)
Operating System: Microsoft Windows 8.1 (OEM) (64-bit) ($89.98 @ OutletPC)
Monitor: Asus VS247H-P 23.6" Monitor ($139.99 @ Newegg)
Total: $748.55
Prices include shipping, taxes, and discounts when available
Generated by PCPartPicker 2014-11-15 23:03 EST-0500

but probably I'd want the cpu cooler