Since you all already deleted this excellent comment, I'll repost it.
baboma
I think it's fairly evident that Tom's Hardware needs to expand its coverage from just PC hardware.
The stark fact is that sites like this need year-round content to attract year-round readership, and PC news & HW reviews aren't enough to fill the large volume required. So we have the occasional above-average first-party content, supplemented by lots of filler content that are largely scraped from other sites.
In a sense, Toms Guide is already filling this role. But AFAICT it mainly caters to tech gadgets, with a bit of Lifestyle mixed in, and the writing level is low-quality enough to be on par with CNet's, and be a second-tier Engadget. There's already a crowd of tech gadget sites, and the economic imperative (ad-financed) means writing quality will necessarily stay at the low end. This isn't a knock, just an honest appraisal of the financial reality.
TomsGuide's issue is that it tries to cover everything. The overly broad coverage results in shallow if not superficial content. TomsHW can differentiate from this by sticking with one or two topics that can generate lots of content (and interest), and provide more depth.
Sticking with the PC theme, and consumer tech in general, one emergent topic (and interest) will be client-side AI. For now, the interest is still around the basic "ChatGPT's uses" level, but will grow as AI uses expand. You can cover everything from how-tos ("install & optimize LLM on your PC", "best LLMs", etc), to best practices, to higher-level items like AI's impact on society, etc. Look at the exploding AI topics/channels on YouTube as a guide. Then hire one or two good AI writers.
But any way you slice it, any "improvement" will mean more money spent. So the real question is, will THW get any more funding for improvement, or is this just shuffling stuff around to make things look better.
PS: Also, can you get rid of the braindead Hammerbot shtick? At this point, it's just an embarassment.