Funny how there is a link in the article to the actual survey and yet everyone is giving their opinions here. But then I started the survey and, by the 6th question, understood why.
People consider their own time EXTREMELY valuable. Also, as a general rule, people don't like to give personal information. With that in mind, TH asking to fill in 6+ questions with potential PII, before even getting to the meat of the survey, is not a good idea. If I was to guess, you have a 70%+ drop out by the 5th question.
Now, on to the answering your question (here, of course).
TH is doing a lot of things right. One thing that needs to be said/done, is to recognize this. Note the procedures you currently have in place. List out the articles that get overwhelmingly good praise and figure out what you did right in those articles.
And, for God's sake, keep the bean counters away! Accounting efficiency experts love to find something that is working great and think, "Hey, they surely can keep on doing great with a 17% lower budget! I'm a genius!" Then they proceed to gut a quarater of the staff and put a moratorium on the purchase of whatever is needed. You have my expressed written consent to print out this post and march it right up to the chief-bean-counter's office and stick it to their Kanban board!