I did not say it was "30% stronger than the 2700x". I said it's "core performance" was, and it is. Maybe more like 25%.
https://www.cpubenchmark.net/compare/AMD-Ryzen-7-2700X-vs-Intel-i7-8700K/3238vs3098
Overall performance, IF, IF, you are using something that can utilize all of the cores/threads on the Ryzen 2700x, is marginally higher than the 8700k, but even games with pretty fair multithreaded capabilities are not likely to use more threads than the 8700k has, so the single core performance of the threads which ARE utilized, is going to see a clear gain from the stronger core performance and honestly that's only going to matter if we are talking about the need for much higher FPS because if we're talking about only 60fps gaming at 1440p, practically any of these or even a Ryzen 5 will probably work.
Even a 6 generation old Ivy bridge 3770k has slightly better single core performance than any consumer Ryzen processor. IPC hasn't improved much over the last five or six Intel generations, but even so, it's still significantly better than a current Ryzen. That's just fact. As I said though, if you are doing much in the way of multithreading with many simultaneous processes running like recording or streaming software, then you may see some advantage to running an 8/16 Ryzen SKU over a 6/12 Intel. But that is only likely to be true if the game engine you are running while doing that multitasking is definitely capable of utilizing those available cores.
If it's not, and it's a title that sees the most benefit from a FEW strong cores, then even then you're probably better off with practically any Intel CPU that has more than 6 cores or has hyperthreading.
Overclocking the 4690k is not a bad idea at all, however, again, if you are playing games that will utilize more than four cores or threads, or doing anything more than just gaming, only, you're going to be limited with that CPU whereas with the 4790k you gain four threads over the 4690k, plus about 500mhz max boost clock speed, comparing stock to stock.
I'm not even sure why I'm explaining myself to you, other than it might help the OP to see a clearer picture.