Shaped that way to prevent you from connecting a USB 2.0 or 1.1 cable https://en.wikipedia.org/wiki/USB_3.0
A USB 3.0 Standard-B receptacle accepts either a USB 3.0 Standard-B plug or a USB 2.0 Standard-B plug. Backward compatibility applies to connecting a USB 2.0 Standard-B plug into a USB 3.0 Standard-B receptacle. However, it is not possible to plug a USB 3.0 Standard-B plug into a USB 2.0 Standard-B receptacle, due to a physically larger connector. The Standard-B is used at the device side.