Nothing really. It still has 939 pins, they're just in a slightly different configuration. The industry is moving towards DDR2 instead of DDR, so AMD had to make the switch sometime.
Because their memory controller resides on the CPU they needed a new core, which would be incompatible with the current socket 939 boards (due to their DDR support/slots), so it actually does make everyone's life easier to change the socket - If the CPU physically fits, then it is the right one for that board, kinda thing...
Note that Intel didn't have the same reasons at all for going from socket 478 to 775 - they only needed more pins so that they weren't having to force the stupid power requirements of prescott et al through only the 478 pins, and also to make the CPU more robust by sticking the pins on the mobo instead of the chip.