"When Nvidia launched its 10-series (based on the Pascal architecture) in 2016, the company also introduced the concept of the Founders Edition graphics card, which is slightly different than the reference approach. Founders Edition cards are sort of like reference design cards, but are meant to be sold to the general public with the Nvidia branding and, thus, compete with partner cards based off the same reference architecture."
didn't Nvidia sell cards direct-to-public prior to Pascal? and didn't they bin/keep the dies for themselves which performed best in voltage/heat terms? ...i seem to recall the announcement of "Founders Edition", where they repeatedly said "reference" by accident & everyone kinda nervously chuckled cause they all knew it was nothing more than a marketing move to artificially increase MSRP.
edit: GN & others claim that Founders cards are NOT binned at all. any definitive info to verify this one way or the other, Kev?