Its true that even with good thermal paste there will be only minor Celsius difference. And there's no doubt that Good CPU cooler is more important and creates a large Celsius difference instead of thermal paste.I think people WAYYYYYYYYYYY overthink the thermal paste question. It isn't going to make monumental differences in temps with the exception of using liquid metal compounds, which are kind of a pain to work with. Even so, it's only a few degrees Celsius difference at very most.
There is a large societal issue with knowing 'what is best' but not really caring to ask or find out what actually IS the best. Also, 'what is best' isn't necessarily by pure performance and I see this all the time with cooler selection.
'What is best' ends up being something more like 'what is the best for my specific criteria which includes being the cheapest possible alternative while also providing groundbreaking performance, even over something which costs much more'.
PC components are firmly planted in the realm of science and physics, not magic and wonderment.
But good quality thermal paste is better for long term and stable temps.