Sorry if i wasn't clear but Shin Etsu is the one that I said I use personally and was the one that topped the charts in the 80-way TIM roundup. Grizzly is a bit too new for me to recommend at this point. Tho it did well, topping the chart (excluding liquid metal options), in the reviews I have seen, I want to see more before making a judgement.
I did note that your reference (overclockinguide.com) stated:
After almost 6 years in lead of the market, GC-Extreme lost the battle against the new Kryonaut from Thermal Grizzly (talking about conventional paste).
Which I think reaffirms that formulations of leading products have have not changed much in 6 years. Gelid, and Shin Etsu are as competitive now as they were six years ago.
Getting back to Shin Etsu ....
It tied AS5 in the thermal test
http://archive.benchmarkreviews.com/index.php?option=com_content&task=view&id=150&Itemid=62&limit=1&limitstart=12
However .... Shin Etsu does not have AS5's curing issues so you don't have to wait 7 weeks (assumed 30 hours per week usage) to dial in your OCs. Shin Etsu builds are ready to OC while they are still on the workbench.
http://www.arcticsilver.com/as5.htm
Important Reminder:
Due to the unique shape and sizes of the particles in Arctic Silver 5's conductive matrix, it will take a up to 200 hours and several thermal cycles to achieve maximum particle to particle thermal conduction and for the heatsink to CPU interface to reach maximum conductivity. (This period will be longer in a system without a fan on the heatsink or with a low speed fan on the heatsink.) On systems measuring actual internal core temperatures via the CPU's internal diode, the measured temperature will often drop 2C to 5C over this "break-in" period. This break-in will occur during the normal use of the computer as long as the computer is turned off from time to time and the interface is allowed to cool to room temperature. Once the break-in is complete, the computer can be left on if desired.
Shin Etsu also doesn't have AS5s Capacitance issues
Arctic Silver 5 was formulated to conduct heat, not electricity.
(While much safer than electrically conductive silver and copper greases, Arctic Silver 5 should be kept away from electrical traces, pins, and leads. While it is not electrically conductive, the compound is very slightly capacitive and could potentially cause problems if it bridges two close-proximity electrical paths.)
Shin Etsu is also the cheapest alternative at $5
http://www.newegg.com/Product/Product.aspx?Item=9SIA45H22W1965
mx-2, mx-4, as5 or ic diamond 7 they may as well pick the cheapest one
As Shin Etsu is cheaper than and outperforms all of those listed... I agree that the cheapest one is the best option. As to whether something better is worth $1, $2, or even $10....that's a very individual decision.... but that choice need not be made here.
AS5 is 60% more expensive ....MX-2 (+48%), MX-4 (+80%), IC Diamond (+160%) ... in each case you pay more to get less performance.
http://www.newegg.com/Product/Product.aspx?Item=9SIA45H22W1965
I linked to the wrong Grizzly product, meant to point to the Kryonaut product as you pointed out ... PPCs site is so frustratingly slow, didn't wait for page 2 to load.
As for availability.
http://www.performance-pcs.com/brand--thermal-grizzly/?p=2
Tho currently out of stock, it had been in stock and prices are clearly stated and the seller is in Florida. Also available, or soon to be @ newegg
http://www.newegg.com/Product/Product.aspx?Item=9SIA1K639W8976
And in North Carolina tho a huge tube
https://www.memoryc.com/pc-components/cooling-products/thermal-grizzly-kryonaut-thermal-grease-paste-11-1-grams.html